Hyundai

Our Brief was to design a 4m, 4 wheeled, 4 person car
for 'Generation Z'. Figuring that the best way to
research this was to ask an gen-z what they would
want if I were to design a car for them.
I asked my cousin (who's 16 I think!) and he said he would
want a car to look like loud music.
I thought that this was brilliant, but how to do it?! The
resultant video was a bit of a brain-wave from remembering
an old science experiment with non-Newtonian fluids...
(apologies for the low quality)
                                           video

1 comment: